What is CVR Marketing & How To Calculate Conversion Rates

At its core, CVR or Conversion Rate is the percentage of users who take a desired action on a website or app.

It can relate to anything from making a purchase, signing up for a newsletter, or downloading an e-book. CVR Marketing, then, revolves around strategies and techniques designed to optimize this conversion rate, ensuring that a higher percentage of your visitors perform the desired action.

You will need tracking tools, as manually calculating these figures at scale will be a right pain.

Calculating CVR is quite straightforward. Here’s the formula:

Conversion Rate (CVR Formula) = {Number of Conversions} divided by {Total Visitors}

For instance, if you had a total number of 100 visitors to your site and 5 of them made a purchase you simply are dividing the numbers to get a CVR of 5%.

A ‘funnel’ is a representation of a customer’s journey, starting from the awareness stage and culminating in the action or conversion. Understanding the stages of this funnel is paramount to optimizing your CVR Marketing strategies. By identifying where potential customers might be dropping off, we can pinpoint areas for improvement.

Lead Generation, on the other hand, is the process of attracting potential customers to your business. Once these leads are captured, CVR Marketing comes into play to transform these leads into customers. The funnel breakdown is a step-by-step conversion % between each stage.

For example, the more steps a user has to take to get them to purchase or your desired location, the more likely they won’t convert, which is why most companies streamline their funnels and take a less is more approach to lead conversion, sign-up or purchase.

Removing steps a customer has to make will normally increase conversion rates.

PPC (Pay-Per-Click) Advertising, particularly through platforms like Google AdWords, is a powerful tool in the arsenal of CVR Marketing. With PPC, you’re driving targeted traffic to your site users who are explicitly searching for products or services you offer. Ensuring a high CVR means you’re getting a solid return on every penny spent on ads. The CVR will start when a user clicked on the Ad and gets directed to your landing page.

Here at Ality, we work closely with our clients to ensure we understand their business and more importantly, conduct comprehensive research on keyword phrases and buyer intent keywords that convert the most.

The more specific you go, the better the conversion rates tend to be. We look at conversion rate optimizations, as well as where your customers are best targeted, for example, social media (paid social) may be a better opportunity than using Google.

With Google AdWords, it’s essential to measure all aspects of your CVR diligently. It gives a crystal-clear picture of the ROI, helping clients understand the value derived from their ad spend. It’s not just about driving traffic; it’s about driving conversions.

CVR Marketing is not just a buzzword; it’s a comprehensive approach to ensure that your digital strategies culminate in tangible results.

In the end, it’s not about how many people visited your landing pages or the number of impressions you achieved, but how many took the action you desired.

Stay tuned for more insights from the bustling world of digital marketing. Warm regards, Jon from Ality, and finally if you wish to discuss our marketing services and various types of marketing campaigns, then just get in touch.