Why Outsourcing Your PPC AdWords Management Can Drive Better Results

The thing about PPC Ads is, that while setting up a campaign might sound simple, optimizing it for success is an entirely different beast. Keyword research, ad creation, ad spend budgeting, bid adjustments, audience targeting, A/B testing – the list is exhaustive!

When you outsource, you’re essentially buying time. Instead of being bogged down by the intricacies of ad management, you can direct your focus towards what you do best: running your business.

For instance, let’s consider an example PPC campaign we handled for a B2B client last year. They initially spent hours weekly, sifting through keywords and adjusting bids. Despite their efforts, the ROI remained stagnant.

When they handed the reins to us, we overhauled the campaign, introducing negative keywords, refining their target audience, and implementing a robust retargeting strategy. The outcome? A 40% increase in quality leads, all while they saved valuable hours every week. Ultimately, it’s about working smart, not hard and having a PPC agency like us on board will pay dividends.

Hiring an in-house PPC expert or training your existing team isn’t cost-effective. There are salaries to consider, software licenses to purchase, and training programs to finance. But when you outsource your PPC AdWords management, you convert those fixed costs into variable ones. You pay for the service, not for office space, recruitment, or those pricey software tools.

Moreover, agencies like Ality already have access to state-of-the-art tools and software necessary for advanced PPC analysis. It means you won’t need to shell out additional amounts on premium software subscriptions.

Outsourcing doesn’t mean relinquishing control. In fact, it’s quite the opposite. When you partner with an agency like Ality, you’re enlisting a team of seasoned professionals, PPC experts who live and breathe ad campaigns. This isn’t just another task on their to-do list; it’s their bread and butter.

Monitoring and reporting ROI is key

We cover all aspects of this for you, from cost per click % to conversation rates across all your advertising campaigns. Whether is Google Ads, paid search, paid social or online advertising activities in general we monitor everything from all types of search engines.

Furthermore, the beauty of working on contracted terms is the assurance of accountability. We have clear deliverables, timelines, and performance metrics to meet. There’s a continuous drive to ensure your campaigns succeed because, quite frankly, our reputation hinges on it.

While we’ve extensively discussed the merits of outsourcing your PPC AdWords management, it’s worth highlighting another key service we’re deeply passionate about at Ality:

Display Ads Management

Display advertising is all about visuals, reaching potential customers by placing ads on relevant third-party sites in the form of banners, videos, or text. It’s a crucial tool for enhancing brand visibility, especially among your target audience.

Given our vast experience in managing PPC AdWords campaigns, it’s only natural that we’ve mastered the art and science of display advertising. Our team crafts compelling, visually stunning display ads tailored to resonate with your audience. From initial design to placement, targeting, and continuous performance optimization, we manage it all.

So, if you’re contemplating a comprehensive digital marketing strategy that extends beyond PPC and delves into the realm of display ads, know that Ality has got you covered. Bringing the same dedication, expertise, and commitment to results, our Display Ads Management service ensures your brand gets the visibility and engagement it deserves.

Outsourcing your Google AdWords PPC management & Bing Ads isn’t about taking a backseat; it’s about ensuring you’re in the best vehicle, driven by the best driver, heading towards your desired destination. By saving time, cutting unnecessary overheads, and working with a dedicated team, you’re giving your campaigns the best shot at success.

Businesses, whether B2B, small, or major brands, operate in an environment rife with competition. Digital landscapes shift, consumer behaviours evolve, and amidst all this, you need a strategy that’s not just effective but also efficient. Outsourcing is a step in that direction, an investment that, when done right, can yield unmatched dividends.

So the next time you’re contemplating the future of your PPC AdWords campaigns, remember this: while there’s undeniable value in in-house efforts, the expertise, tools, and strategies an external agency brings to the table can be the game-changer your business needs. Check out our case studies and clients here.

Until next time, keep aiming for the stars and maybe, just maybe, let us help you get there!

Warm regards, Jon from Ality.