Everything starts with the right marketing strategy, and learning about your business is key to establishing your target audience and ensuring your key landing pages are aligned to convert.
We keep your brand at the top of Google search engine results. Pay per click advertising can be used to great effect in combination with other digital channels such as paid social and social media management. PPC advertising campaigns to get your Google AdWords account up to scratch and online advertising offering in front of the right people, at the right time.
Whether you are looking to increase brand awareness, generate leads or achieve a revenue target, pay-per-click advertising can help.
With 91% of searches never progressing beyond the first page of Google display results, visibility on page one is a crucial part of a digital strategy. So how does paid search even work? Essentially, the format enables businesses to feature prominently on the search results page when customers use Google or Bing to find products and services they need.
Our role, as a proven Google advertising agency, is to craft those little ads you see at the top of search results, which quickly give customers an idea of your brand’s unique selling points and why they should visit your website. And the good news is, we really do know it best.
PPC marketing is great for driving results because it is intent-driven, meaning we reach customers that are actively seeking out your offering. As Paid Search is charged on a pay-per-click basis, we care about the quality of the clicks; therefore, we’ll only target people who will be able to enjoy and reach your product or service and exclude those unlikely to convert.
You’re only ever charged when someone clicks through on your ad and not based on the frequency of your ad appearing in results. So whatever your budget, there really is no reason not to be found. Our expert Google account managers handle all aspects of your Google ads campaigns, including keyword research, and keywords that highly convert.
Unlike some Google ads marketing agencies, we focus on ROI and conversion but don’t take our word for it, have a read of some case studies here.
"Barry M is the UK's leading make up brand. Working with Ality is always a pleasure and we're delighted with the results we're achieving together. Highly recommended... unless of course you're another leading make up brand in which case, they're rubbish."Matthew Sweetapple, Barry M Cosmetics
"Ality have impressed with their knowledge in the digital marketing space. The team listened patiently to our evolving requirements and really demonstrated that they care about the success of my business too. They are professional, creative and come highly recommended if you’re looking for help with your digital marketing strategy."Daniel Coomber, Move Space London
"Ality manage the paid social and Google activity for our campaign 'There's A Beer For That'. They are professional and smart, increasing our reach and reducing our costs cost effectively. They've done this through a smart data-led approach to content, codifying and optimising everything we do. We've been extremely impressed with their delivery and value."Jack Daniel, Beer & Pub
"Impressive understanding of our business and this is reflected in excellent paid search performance. They couple this with high standards of client service. I would happily recommend."Neil Scaife, Urban Exposure PLC
Q: How does Google work with ad agencies?
A: At Ality, as an official Google Ad Agency and Adwords consultant, we have a strong partnership directly with Google that allows us to provide exceptional advertising services. Google works closely with ad agencies like us to ensure we have the necessary resources and support to deliver effective campaigns.
As a certified Google Adwords Expert Partner, we gain access to exclusive training programs and certifications that enhance our expertise in managing Google Ads campaigns. We also receive dedicated support from Agency Development Managers (ADMs) and Agency Account Strategists (AASs), who provide valuable guidance, strategic insights, and technical assistance to help us achieve optimal results for our clients.
The Google premier partner program collaborates with ad agencies by granting them early access to beta programs and new advertising features. This privileged access enables us to stay at the forefront of digital advertising trends and leverage innovative opportunities for our clients before they become widely available. Google’s commitment to collaboration is evident in the tools and features they provide, such as Google Ads Manager Accounts, shared libraries, and cross-account remarketing.
These collaborative solutions facilitate seamless communication and efficient campaign management between our agency teams and clients. Overall, Google’s partnership with ad agencies like ours allows us to deliver exceptional advertising solutions that drive business goals and growth and help our clients reach their marketing objectives.
Q: How do you choose the right Google ad agency?
A: Well here are 7 reasons to work with us.
– Expertise and Certification: As a Google Ads agency London & official partner, Ality possesses in-depth knowledge and expertise in managing Google Ads campaigns. Our team has undergone rigorous training and certifications, demonstrating our proficiency in leveraging Google’s advertising platform to deliver exceptional results.
– Access to Beta Programs: Through our partnership with Google, we gain access to beta programs and new advertising features before they are widely available. This means that our clients can stay ahead of the competition by leveraging cutting-edge tools and strategies to maximize their advertising impact.
– Strategic Guidance: Ality works closely with Google’s Agency Development Managers and Account Strategists to provide strategic guidance tailored to our client’s specific business goals. This collaboration ensures that our clients receive personalized insights and recommendations to optimize their campaigns and achieve the best possible outcomes.
– Proven Track Record: With our extensive experience, we have a proven track record of delivering successful results for our clients. Our portfolio showcases why our clients believe we are a leading PPC Adwords management company. Learn more by reading our case studies and testimonials, which show our ability to drive. traffic, increase conversions, and generate a positive return on investment (ROI).
– Data-Driven Approach: At Ality, we adopt a data-driven approach to campaign management. We leverage advanced analytics and tracking tools to gather insights, measure performance, and make informed decisions to continuously optimize our clients’ campaigns for better results.
– Holistic Advertising Solutions: Are aren’t all Google Ads experts, we are a full-service digital marketing agency, we offer a comprehensive range of services, including search engine optimization (SEO), social media marketing, content creation, and more. This allows our clients to benefit from integrated and cohesive marketing strategies across various channels.
– Client-Centric Focus: Ality places a strong emphasis on client satisfaction. We prioritize clear communication, timely reporting, and regular performance reviews to ensure that our clients are informed and involved throughout the campaign process. Our dedicated account managers provide personalized attention and support, striving to exceed our client’s expectations
Q: Ality is based in London, UK. Do we service clients outside the UK and if so, where?
A: Yes, whilst Ality is based in London, we proudly offer our services to clients beyond the borders of the United Kingdom. We have the capability and experience to serve clients from various locations around the world, including the USA, Europe & Asia.
Our team is well-versed in working with international clients and understands the nuances and challenges that come with operating in different markets.
We have successfully catered to clients in diverse regions, including Europe, North America, Asia, Australia, and more. Our global client base is a testament to our ability to adapt our strategies and campaigns to different geographical markets and target audiences. Whether our clients are located in major cities or remote areas, we strive to provide them with top-notch advertising services and exceptional customer support, regardless of their location.
Q: What is the typical length of PPC campaigns?
A: Normally, with a new client, unless there have been existing PPC campaigns conducted previously, then we would run trial campaigns across multiple audiences for at least one month, however, depending on the ad spend, these periods can be shorter.
You have full visibility within your Google Ads account, outside of our comprehensive reporting, analytics and online monitoring.
Q: Are you a B2B PPC agency UK?
A: Yes 100%, we don’t just work within the consumer space, we work with various companies to drive traffic and leads for B2B.