The Google Display Network (GDN) presents endless opportunities for us to find website placements that perform regardless of whether you are looking to engage mainstream or specific niche audiences. The digital marketing network consists of over 3 million websites and apps and targeting can be defined based on a number of parameters. The good news doesn’t end there.
In addition, advertisers can utilise the GDN to re-engage and retarget previous website visitors and this is where display advertising does its magic. Reaching users during the consideration phase and delivering different messaging based on their previous behaviour on your website.
We also craft beautiful HTML-5-based display advertising campaigns in-house. These capture users’ attention with movement and benefit from high-resolution displays across device times meaning your product or service has that eye-catching appeal, and brand awareness to draw in potential customers and target audiences.
To keep things simple, our display advertising experts will implement a bespoke marketing strategy and a wide range of display campaigns to help get your brand seen by the masses. And we love doing it.
Take a look at our case studies here.
"Barry M is the UK's leading make up brand. Working with Ality is always a pleasure and we're delighted with the results we're achieving together. Highly recommended... unless of course you're another leading make up brand in which case, they're rubbish."Matthew Sweetapple, Barry M Cosmetics
"Ality have impressed with their knowledge in the digital marketing space. The team listened patiently to our evolving requirements and really demonstrated that they care about the success of my business too. They are professional, creative and come highly recommended if you’re looking for help with your digital marketing strategy."Daniel Coomber, Move Space London
"Ality manage the paid social and Google activity for our campaign 'There's A Beer For That'. They are professional and smart, increasing our reach and reducing our effective costs. They've done this through a smart data-led approach to content, codifying and optimising everything we do. We've been extremely impressed with their delivery and value."Jack Daniel, Beer & Pub
"Impressive understanding of our business and this is reflected in excellent paid search performance. They couple this with high standards of client service. I would happily recommend."Neil Scaife, Urban Exposure PLC
Q: Does the display advertising include social media marketing?
A: No it doesn’t actually, that is a separate offering and service called paid social media marketing, which you can learn more about here.
Q: Do display ad agencies create artwork and banner ads in-house?
A: We can only speak on our own behalf and yes we do all the creative work in-house and produce compelling content for your ads, aligned with your target audience.