Ality is a Bing Ads Agency too (not just Google)

With the vast expanse of the digital landscape, it’s crucial not to put all your eggs in the Google basket. Why? Let’s dive deep.

At Ality, we understand that whilst compared to Google which remains the dominant force in the search engine arena, a significant number of users lean towards alternatives. And one such potent alternative is Microsoft’s Bing.

So providing a Bing ads agency management solution, we know a thing or two about this topic.

Let’s break things down with some stats to get a clearer picture:

– In the UK, while Google dominates with a whopping 85% market share, advertising on Bing is essential, as they are the next biggest player, capturing about 12%.

– The USA paints a similar picture. Google holds its lead, but Bing secures a commendable 15% of the market.

Now, while these numbers might seem relatively small in comparison to Google, they represent millions of users. Ignoring them would be a missed opportunity, especially when targeting specific demographics prevalent on Bing.

The Bing Ads platform offers a rich tapestry of tools and features that allow advertisers to target their audiences with precision. At Ality, our Bing Ads marketing strategy incorporates:

Deep Dives into Audience Analytics: Bing’s user base is unique, often differing in demographics and behaviour from Google users. We leverage this data to tailor our campaigns.

Customised Ad Campaigns: Bing’s interface offers functionalities that, while similar to Google Ads, come with their unique twists. Our team exploits these to the fullest, ensuring your ads are optimized for the Bing audience.

Continuous Monitoring & Optimisation: Our work doesn’t stop after launching a campaign. Continuous monitoring and tweaks are part of our DNA to ensure optimal ROI.

While the fundamental principles of PPC advertising remain consistent across Bing and Google, there are nuances. Bing often offers lower Cost Per Click (CPC) and less competition, allowing advertisers to gain better positions for their ads at a fraction of the cost sometimes.

Continuous Monitoring & Optimisation: Our work doesn’t stop after launching a campaign. Continuous monitoring and tweaks are part of our DNA to ensure optimal ROI.

The Power of Top Positions on Bing – Being on the top matters, especially on Bing.

Here’s why:

– Top 3 Ad Positions: Statistics reveal a staggering 35-40% of Bing users click on the top three ad positions.

– Top 10 Organic Positions: About 65% of users tend to click on the top 10 organic search results.

These numbers underline the importance of securing top positions with effective ad campaigns, something we, at Ality Advertising Agency, pride ourselves on achieving for our clients.

In the evolving digital marketing & advertising landscape, being versatile is the key. At Ality, whilst we love Google Ads, we equally respect and harness the power of Bing Ads. After all, every user counts and every platform has its unique potential. Leverage traffic with Microsoft Ads Management and Microsoft Advertising and let us drive highly converted traffic to your website landing pages.

Here’s to exploring newer horizons and capturing every opportunity the digital realm throws our way. Stay tuned for more insights and updates.

If you need paid advertising, PPC ads or a trusted partner to help create your marketing campaigns on the Mircosoft advertising platform? Then let’s chat. Warm regards, Jon from Ality.