What Is Hyperlocal Social Media Marketing?

What Is Hyperlocal Social Media Marketing?

Hey, I’m Jon part of the incredible team at Ality Advertising Agency, and if there’s one thing we’re passionate about, it’s helping local businesses across the UK grow and thrive.

Hey, I’m Jon part of the incredible team at Ality Advertising Agency, and if there’s one thing we’re passionate about, it’s helping local businesses across the UK grow and thrive.

One way we do this is through hyper local social media marketing. So, what’s that, you ask? Let’s break it down together!

Hyperlocal Social Media Marketing: A Quick Definition

Think of Hyperlocal Social Media Marketing as your friendly neighbourhood superhero. It’s all about your target audience and targeting your marketing efforts to a specific local community and connecting with them through social media channels. Imagine speaking directly to your neighbours, understanding their needs, their likes and dislikes, and giving them exactly what they want.

That’s Hyperlocal Social Media Marketing in a nutshell!

Let’s go through the type of things we would cover if working with you as a local business, including top tips to help your business grow.

Initial Planning for Your Marketing Strategy

Starting with Hyperlocal Social Media Marketing is like planning a local fair. You need to know your community, what they’re interested in, and how you can reach them. At Ality, we help you lay the groundwork, aligning your goals with the local marketing vibe. It’s not just about selling; it’s about becoming part of the community.

Your planning and marketing campaign is key, so gather the team and get all the ideas out on the table, then refine what you feel adds the most value to your customers or will attract them to your business.

Below gives you a good idea of the type of things you would be interested in doing and they will certainly help your business, for sure.

Top Tips

Understand Your Audience:  Get to know and understand who your local customers are and what they like about your business, what other things they like doing and how you can leverage this information to help with your marketing plan

– Set Clear Goals: Want more footfall into your shop? Maybe online sales are where the key business growth opportunity is. Pinpoint what you’re aiming for and think about breaking your action points down into tasks and who will be responsible for each little project.

– Map Out Your Competitors: Know who are your friendly rivals and do some digging on how they compete against you. It might be price, product range, services, specialist goods or services, or added value offerings.  Find out what is working for them and what their customers love, then do it as well, but even better.

– Create A Timeline: Having a plan is essential, but what’s the point if you don’t deliver on what’s been planned out, so get yourself organised and set deadlines, goals and a timeline that people, team members or just yourself if you are a one-man band and stick to the plan of action. Plan dates for any community events or national holidays, seasonal opportunities like Christmas, Easter and bank holidays.

How to Set Up & Run Paid Social Media Marketing Campaigns

Running paid social media campaigns is a bit like hosting a community event. You want to invite the right people, provide the best entertainment, and make sure everyone leaves with a smile.

We’ll guide you through selecting the right platforms, crafting compelling ads, and setting the budget. It’s all about making your brand the talk of the town.

Top Tips

Choose the Right Social Media Platform:Where do your locals hang out online? That’s where you need to be. Facebook ads, for example, tends to be more aligned with a 35 + year old demographic, whereas Instagram is more creatively minded people with a mixture of a core younger demographic. TikTok is definitely aimed at younger audiences, as is Snapchat.

Use local hashtags, and promote local events, local products and services that your customers will like.

– Create Engaging Ads: Not everyone is good at creating Ads, it can be difficult to get it right, so have a good go and see how you get on. We are more than happy to discuss how we help you with paid social media management here at Ality.

Set a Realistic Budget: Sometimes it’s best to trial ads and see what’s working best for your audience, or run multiple Ads to see which ones get the best results. Spend wisely with your budget, but the great thing about working locally is that it’s a lot cheaper to reach your audience than you may think.

– Monitor Results: Keep a close eye on your engagement, click-through rates and any comments on your social ads. Tweak as you go and ensure that you are engaging with your audience on the posts themselves, especially as a lot of potential customers will ask questions about your business.

local social media marketing

How to Build Brand Value for Your Customers

Brand value is like a local legend; it’s something people cherish and talk about. We help you create a brand that resonates with your local community, building trust and value that lasts. It’s not just a logo; it’s a promise, a handshake, a familiar face.

Engaging with your local audience across your geographic areas is key. We call this the “Hyperlocal Market Way” for communities engaging in activities that you are also associated with or involved in.

Top Tips

– Tell Your Story: Share your local journey, why you started, and what you stand for, people will want to know and get to learn about you and your business. People love to get involved and spread the word. Content marketing is a key service that will help you tell your stories.

– Offer Local Specials: Exclusive discounts or products for your locals, maybe something that supports a local charity or something close to your heart, like the NHS or the elderly.

– Showcase Reviews:  Your neighbours trust their friends, so show off those local testimonials, be it in-store, online through your website or local business pages/listings or on Trustpilot or Google Reviews.

– Highlight Community Involvement: Share any insights on your local support for charities, events, schools or sporting activities. Shout about the good things you get involved with.

– Provide Exceptional Service:  Who does love to be given exceptional services, it really does put a smile on your face when people go that extra mile. Service and experience that everyone knows and loves.

Tailoring Your Content to Your Local Target Market

Content in Hyperlocal Social Media Marketing is like the local newspaper. It’s all about what’s happening here and now. We’ll help you craft content that speaks to the hearts and minds of your local community, from the latest news to timeless stories that connect.

Top Tips

– Use Local Keywords: Make sure you’re found when locals search online.

– Share Local News: Be the go-to for what’s happening around town.

– Celebrate Local Successes: Did a local team win? Or celebrate other local business success, celebrate it!

– Collaborate with Local Influencers: Team up with local celebrities (if you have any) or well-known local people.

– Post Regularly: Keep the community updated; consistency is key with social media.

Local business

Collaborating with Your Local Community

Collaboration is the heartbeat of local life. We guide you in forging partnerships with local influencers, businesses, and organizations. It’s about creating a network, a web of friends who support and uplift each other.

Top Tips

– Identify Potential Partners: Get to know the other awesome businesses around you and collaborate with them.

– Offer Mutual Benefits: You scratch their back; they scratch yours, shared discounts or loyalty schemes work well.

– Host Joint Events: Throw a get-together with fellow businesses, which complement each other

– Cross-Promote Share the local love on each other’s social channels, and have an arrangement that you will share, like and comment on each other’s posts.

– Give Shoutouts: Appreciate each other publicly always works well.

Local charity

Listening to Your Customers About What They Like and Don't Like

Open ears lead to open hearts. We teach you how to listen to your customers and understand their concerns, joys, and needs. Your customers are your compass, guiding you to success.

Top Tips

– Use Surveys: Ask for their thoughts; they’ll love you for it. You can enter people into a prize draw to encourage them to give you feedback

– Reply to Social Media Comments: Keep the conversation going online and engage, it’s so important.

– Acknowledge Criticism: Hear the concerns any of your customers may have and action those changes, they will love you for it and it shows you really care about delivering excellent customer service.

– Highlight Positive Feedback: Share the love when your customers tell you what they love about your business or a specific team member. Having people name-check in reviews is a testament to your management and how your team love your brand.

Having an Amazing Team That's Proud, Motivated, and Champions Your Company

At Ality, we believe in teamwork, motivation, and pride in what we do. We want your team to feel the same. Happy teams build happy communities, and we’ll help you foster a work environment that champions your vision.

Encourage your team to get involved with local community activities, representing the brand, and your values and generally engaging outside of the normal working environment.

Rewarding success and praising your team is essential, if they love you, they will love helping you and the business grow. A motivated team creates a passionate multiplier effect, meaning you are making little champions that will push the brand whenever they can.

Finally, invest in your team, their training, and personal development and they will love you and your business for it.

Need a local helping hand?

Hyperlocal Social Media Marketing is more than a buzzword; it’s a way of life for local businesses. It’s about building relationships, understanding your community, and growing together. At Ality, we’re here to guide you every step of the way.

Feel like becoming part of your community? Drop us a line, and let’s discuss working together.

PPC Small Business