PR backlinks

What are PR backlinks?

At ality, we love to share knowledge and help our clients and the wider industry learn about terminology and industry niche jargon.

At ality, we love to share knowledge and help our clients and the wider industry learn about terminology and industry niche jargon.

A question that we have been asked before, is what is a PR backlink? Well, here is an explanation.

PR backlinks, also known as Page Rank backlinks, are inbound links from one website to another. These backlinks are an important aspect of search engine optimization (SEO) and play a significant role in determining a website’s search engine ranking. The term “PR” in PR backlinks refers to Google’s PageRank algorithm, which was developed by Larry Page and Sergey Brin, the founders of Google.

What is Page Rank?

PageRank works as a system used by Google to measure the importance and authority of a webpage based on the number and quality of links pointing to it. The underlying idea is that if a webpage is linked to by many other reputable and authoritative websites, it is likely to be valuable and relevant, and thus, it deserves a higher ranking in Google search engine results.

The concept behind PR backlinks is that when a high-authority website links to another website, it passes a portion of its authority and credibility to that linked site, we also call this link juice, why cos I think it just sounds cool, to be honest.

In other words, the more high-quality backlinks a website has, the higher its PageRank may be, and consequently, its chances of ranking well in search engine results increase.

How important are PR backlinks to a website’s domain authority (DA)?

It’s important to note that while PR backlinks were once a major factor in Google’s ranking algorithm, the search engine’s algorithms have evolved significantly over time. Google now uses a more complex set of algorithms and ranking factors to determine search results.

PageRank is no longer publicly visible, and the concept of PR backlinks has somewhat evolved into a broader understanding of the importance of high-quality, authoritative backlinks for SEO performance.

Instead of solely focusing on the PR of a linking website, SEO practitioners now prioritize obtaining backlinks from relevant and reputable sources that have genuine content and traffic. Such backlinks are more likely to bring in target audience traffic and positively impact a website’s search engine visibility and ranking.

With regard to DA (domain authority) your page rankings contribute to your overall DA, but there are over 200 ranking factors that Google used to calculate DA and also PA (page authority).

SEO strategy & link building strategy

PR backlinksAn effective SEO strategy aims to enhance a website’s visibility and ranking in search engine results. It involves on-page optimization, keyword research, content creation, and technical improvements. By focusing on user experience, relevant content, and authoritative backlinks, a well-rounded SEO strategy can drive organic traffic and boost online success.

PR link building is a crucial part of SEO, focusing on acquiring quality backlinks from reputable websites. A successful link-building strategy involves outreach, guest posting, content promotion, and building relationships with relevant influencers.

This is all considered “White Hat” SEO, in other others the right way to do it, but there are dark arts and people offering alternatives, which is called “Black Hat” SEO, which we don’t recommend you use.

By earning natural and relevant backlinks, a website can increase authoritative and trustworthy page rankings and domain ranking, and ultimately improve its search engine rankings.

Is a digital PR campaign good for generating backlinks?

You bet ya! In fact, we highly recommend that you work with a proven agency to build links and increase your PageRank score. If you have a good brand, then you should create PR around thought leadership within your team.

Should backlinks be Rel NoFollow or DoFollow links?

Ideally, you want DoFollow links from external websites to your web pages, as Do Follow carries the SEO link juice from one site to another. A No Follow link doesn’t pass on the SEO juice and tells Google to ignore it from a ranking perspective.

Should I be using internal links?

Yes, 100%, internal linking also known as deep linking is an essential part of SEO when creating content for your pages and articles, Google loves to see your pages talk to one another, from a relevance perspective and helps them better understand your linked pages.


We hope you found this little article of interest and the information you were looking for. If you need help with your SEO, content marketing and organic search results, then do get in touch with one of our team at ality, a full-service digital marketing agency.