Top Strategies to Boost Your Home Services Marketing Campaign

Hey there! Jon here from Ality Advertising Agency based in Farringdon, London. I’ve put together a handy list of actionable strategies you can implement now to help you win more business and if required, we are on hand to help with any home marketing services you may need support with.

Let’s get started.

Don’t underestimate the power of your online profile. While local word of mouth will be key to getting more business, it’s important you are online and fully up to speed with getting your business on page one of Google search results.

Local SEO is one of those dark arts that most people don’t understand, there are great free resources online if you want to learn the ropes yourself or you can work with a professional company that can help you specifically in this area, whilst you focus on delivering the services and winning the new business.

– The Power of Local: Especially for home services companies and individuals like plumbing or electrical work, being seen locally can be a game-changer. Tailor your keywords according to your profession (e.g., “London-based certified electrician”).

– Directory Listings: Platforms like Checkatrade or MyBuilder can be a goldmine for local home service professionals. Ensure you’re visible and have glowing reviews there too, as well as your own website. If you don’t have a website, we can help get this all set up for you.

This is an absolute must-do for any local business and you may already be listed, with Google waiting for you to claim and manage your Google business profile. More than a billion people use Google Maps every month and that will 100% include local people in your area searching for home services. It’s a go-to trusted place that includes photos, reviews, services, business addresses, contact details and more.

– Stay Updated: A builder showcasing his latest loft conversion or a landscaper flaunting a recent garden makeover? Regular updates with such images can make a difference.

– Engage: It’s not just about reviews, but also questions. Regularly check and respond to queries posed on your profile by enabling direct messaging on your profile. Check the image below to see what it looks like once your business is registered, as you can see our profile strength is looking good!

These are listings on specific websites that provide details of services in specific locations, this not only drives potential customers to your website or social media accounts but can generate direct leads and enquiries.

– Consistency is Key: From your phone number to your business name, details must be uniform across platforms.

– Hyper-local Directories: For some professions, specific directories might be more relevant. For instance, a plumber might find more leads from a local housing forum or directory.

We can help you get these listings all sorted, as we have established agency accounts with all the key citation websites.

We’ve been helping businesses generate more customers through PPC ads for years and can be an instant way to generate traffic, leads and customer enquiries. It can be a bit overwhelming if you don’t have any experience using Google Ads or Bing Ads, so either get some help, learn online from free resources or work with a professional PPC advertising company with a proven track record, like ourselves.

– Targeted Ad Copy: An ad for an electrician might highlight emergency services, while a builder might emphasize renovations. Tailor your ad copy accordingly.

– Monitor & Adjust: Regularly check which keywords are yielding results and adjust bids accordingly.

The great thing about Facebook and Instagram is the local targeting and demographics you can focus on, meaning you can target the right audience quickly, in your local area, keeping your ad costs low. We help various small businesses to larger enterprises to leverage social media marketing and manage their marketing efforts & campaigns.

– Geo-targeting: Highlight your services in specific neighbourhoods or areas in London where you’ve had successful projects.

– Before-After Images: Use captivating before-and-after photos to showcase your work. It’s especially effective for professions like landscaping or home renovation.

It’s pretty obvious I know but you know be surprised how this can be missed if you aren’t organised. If you aren’t finding the time to do this, maybe you have a friend or family member who can help you keep on top of posting on a regular basis, or you can allocate regular slots each week managed by your Google Calendar.

Think about the following content tips.

– DIY Tips: Share small DIY tips related to your profession. It not only showcases your knowledge but also builds trust.

– Behind-the-scenes: Whether it’s the intricacies of a plumbing fix or the progression of a building project, such sneak peeks can be engaging.

We always recommend that you seek professional advice when it comes to reviewing and improving your website, as an expert will be able to spot issues or areas that need improvement immediately. SEO Experts will help you increase your online presence, generate more leads and for specific keywords, get your landing pages visual in search engines like Google & Bing.

Make sure you check the following:

– Service Breakdown: Be clear about the services you offer. If you’re an electrician, differentiate between commercial and residential services.

– Interactive Portfolios: For professions like landscaping or building, interactive portfolios with detailed project breakdowns can be enticing.

In very simple terms, it’s important to have a blog on your website, so you can provide regular updates, news, case studies and other targeted content that your customers will be interested in or helpful. You can feature other tradespeople that you collaborate with, recommending others is a strong sign of trust and you are more likely to be referred by these partners through their channels.

A lot of people lack the time to write articles, as it’s time consuming and not everyone has the knowledge on what content to target. We can discuss the benefits of content marketing and getting specific blogs ranked on page one of Google, to drive traffic and also specific topics that drive business, not just clicks.

If you do have time, think about the following:

– Blog Ideas: A plumber can write about common home plumbing issues, while a builder might discuss the benefits of home extensions.

– Guest Posting: Collaborate with local home decor bloggers or housing forums to guest post. It can boost visibility and authority.

This is so important, trust has to be the most important aspect of any service-led business, as is personal relationships, if you get a word-of-mouth referral, you are pretty much over the line, but if a customer is searching online, they will assess your reviews, and how quickly you respond to any contact.

Build real reviews and think about prompting your customers to leave you reviews following any successful job. Here are some more pointers below.

– Video Testimonials: A satisfied homeowner walking viewers through a newly landscaped garden or renovated space can be a powerful endorsement.

– Prompt for Reviews: After the successful completion of a project, gently nudge clients to leave a review. Their fresh excitement can lead to glowing testimonials.

You can set up a free mailing list via MailChimp for up to 2,000 email addresses, which is a great way to start and engage with clients on a monthly or quarterly basis. Mailchimp provides really easy-to-use templates and tools for you to manage campaigns and capture newsletter subscriptions via your website.

Here are some more pointers.

– Regular Updates: Inform subscribers about ongoing promotions or new services you’re introducing.

– Case Studies: Share detailed case studies of complex projects you’ve undertaken, showcasing your problem-solving skills.

Build relationships with other professionals in your local area and help promote each other. Most people will do this naturally if your services are top-notch, but there’s no harm in reaching out to other people you haven’t previously worked with to see if you can help each other on specific projects.

– Package Deals: Collaborate with complementary services. For instance, an electrician and a builder can collaborate on renovation projects.

– Workshop Collaborations: Host DIY workshops with local hardware stores, increasing your visibility and positioning you as an expert.

Armed with a clear digital marketing plan and a proven digital marketing strategy tailored to the home services industry, your home service business is all set to make waves. But remember, there’s always room for growth and finesse.

At Ality Advertising Agency

Nestled in the heart of London, we specialize in making sure businesses like yours not only shine but thrive. Ready to embark on this growth journey together?

I hope the list above helps you build out more business. Let’s turn those potential leads into loyal customers. We’re here to help every step of the way! Cheers, Jon @ Ality Advertising Agency