Mastering Mobile: A Guide to Mobile SEO Services
Jon here, one of the dedicated team members at Ality, an SEO & Content Marketing agency based in the heart of London.
Why Mobile SEO Matters
Our world has shifted drastically with the rise of smartphones, with over 5 billion unique mobile users worldwide (From a global population of 7.8 billion, that’s a lot of mobile devices) more than half of the global population was using the internet by 2021, with a vast majority accessing it via mobile devices, especially in regions where mobile is the primary (or only) way to get online.
The handy devices have redefined how we shop, communicate, and interact with content online. According to recent studies, over half of all web traffic worldwide comes from mobile devices. Hence, it’s no surprise that Google and other search engines prioritise mobile-optimised websites.
In this article, I’m going to explore areas that we focus on as a company providing services for mobile SEO.
UI and UX – The Pillars of a Mobile SEO Service
At Ality, we’ve seen firsthand the transformative power of impeccable User Interface (UI) and User Experience (UX) in the world of mobile SEO. It’s not just about aesthetics – a clean, intuitive design ensures users can navigate with ease and get to their desired content without hassle.
A well-structured, mobile responsive, mobile interface reduces bounce rates – a significant SEO ranking factor. If users can’t find what they’re looking for or struggle with clunky designs, they’re more likely to exit and search elsewhere.
Moreover, page speed has emerged as a critical factor. In the fast-paced mobile world, every second counts. Google has highlighted page speed as an essential ranking factor, meaning websites that load faster are given preference in search results. If a page takes too long to load, users are likely to abandon it, negatively impacting your site’s SEO.
Those lovely people at Google have provided a free Google Page Speed Insights tool, so you can check how each landing page is performing. Some of the reports will be pretty technical, which is why we can help you fix those issues if you don’t have the experience in-house.
Essential Tools for Mobile SEO Optimisation
To ensure our clients stay on top, we use several indispensable SEO tools:
– Google Search Console: This is our go-to for identifying and rectifying technical issues and is invaluable. From indexing problems to mobile usability concerns, Google Search Console provides a comprehensive overview of your site’s health.
– Google Page Speed Insights: We mentioned this one above in the UI and UX section, page speed is of the essence! This tool provides actionable insights on how to improve website loading times, enhancing user experience and SEO ranking potential.
– SEMRUSH: One of the most robust SEO tools out there, SEMRUSH helps us dive deep into keyword analysis and backlink tracking. For mobile SEO, its page optimisation features prove invaluable, guiding us in enhancing our clients’ accelerated mobile pages to perfection.
Where our expertise comes in is understanding the data, being about to identify the issues that matter the most and knowing how to address them quickly.
Types of SEO
The above is just a small sample of the type of areas we will address when working with you as a client, we will also cover the following areas:
– Understanding your competitors and creating a clear SEO strategy starts with doing the right research as a fundamental part of the process of optimising your mobile website.
– Keyword research and understanding your business, target demographic and audience
– Content marketing is a key strategy in driving traffic to your mobile-friendly landing pages
– All aspects of technical SEO and how this will improve your responsive website
– SEO campaigns that are focused on mobile search and voice search for Google’s search engine results
There are different types of SEO agencies in London, our SEO experts can deliver local SEO, national SEO and international SEO tailored to your needs and growth potential.
In Conclusion
Mobile SEO is not a trend – it’s the new norm. With the majority of users accessing content on the go, businesses cannot afford to overlook its significance.
Our team at Ality provide proven mobile SEO services in London and is committed to equipping businesses with the tools and strategies needed to thrive in this mobile-dominated era. If you’re looking to future-proof your digital presence, remember: Mobile SEO isn’t just an option; it’s a necessity.
Simply get in touch and let’s discuss how we can help you grow your business.
