How To Grow Social Media Presence

With the growing complexity and number of social networks, it is hard to keep up so we’re here with our top tips. Try these top social media tips to add some sparkle to your social activities.

One. Consistent Posting – Just like a television channel, your social media profiles should have regular “programming.” Consistent posting ensures that your audience knows when to expect content, increasing the likelihood of engagement.

Two. Engaging Content – Avoid incessantly promoting products or services. Instead, create a mix of educational, entertaining, and interactive content. Use polls, quizzes, infographics, and relatable memes to connect with your audience and builds relationships.

Three. Interaction & Engagement – Actively engage with your followers. Respond to comments, participate in conversations, and encourage discussions. This not only builds a community around your brand but also signals the platform algorithms that your content is engaging, leading to more visibility.

Four. Collaborations & Partnerships – Partner with influencers or brands that align with your values and audience. This can help tap into their follower base and introduce your brand to a broader audience.

Five. Giveaways – Organized and well-thought-out giveaways can rapidly increase visibility and followers. Ensure that the rules are simple, like tagging friends, sharing the post, or using a specific hashtag.

Here is Brian Dean from SEMRUSH Academy. Enjoy this bonus tip about Branded Newsletters.

Six. User-Generated Content – Encourage your audience to create content related to your brand. It not only boosts engagement but also provides you with free content that’s genuine and resonates with other followers.

Seven. Hashtag Strategy – Use relevant hashtags to increase the discoverability of your posts. Research trending hashtags in your industry and incorporate a mix of popular and niche hashtags to reach a broader audience.

Eight. Engaging Visuals – With social media being inherently visual, using high-quality images, graphics, and videos is crucial. Invest time in creating or sourcing captivating visuals that resonate with your brand’s aesthetic.

Nine.  Storytelling – Rather than isolated posts, create narratives. Use stories on platforms like Instagram, Facebook, and LinkedIn to share behind-the-scenes looks, customer testimonials, or day-in-the-life snippets.

Ten. Analytics & Insights – Regularly review the analytics provided by social platforms. Understand which posts your audience prefers, the best times to post, and other vital metrics. This data-driven approach ensures that your strategies are always optimized.

Eleven.  Paid Advertisements – Consider investing in paid social media advertisements. Platforms like Facebook and Instagram offer targeted advertising, ensuring your content reaches potential followers beyond your current audience.

Twelve. Cross-Promotion – If you’re active on multiple social media platforms, promote content across these channels. For instance, share your Twitter threads on LinkedIn or your Instagram posts on Facebook.

Thirteen. Tutorials & How-to Guides – Offering value is key. Create video tutorials, how-to guides, or informational sessions related to your industry. For example, a beauty brand might offer makeup application techniques.

Fourteen.   Stay Updated with Trends – Social media is ever-evolving. Whether it’s a new dance challenge on TikTok or a trending meme format, staying updated and participating in trends can significantly boost your visibility. Check out Google Trends.

Fifteen.  Unique Content – Rather than trying to create new content for each social channel, one of the best practices you can adopt is to choose the key channel you want to focus on. Create engaging types of content suited to each channel, this should be outlined in a social media marketing strategy.

Sixteen. Be Interactive – Simply broadcasting advertisements on Twitter and your Facebook page is not going to attract or engage followers. Be interactive. Post things like quizzes or polls to engage followers. Or maybe run a live Q&A or a competition. Most companies use social media as a customer service channel, so bear this in mind as well.

Seventeen. Plan in advance – Set up a content calendar so that you’re not scrambling to figure out what to post every morning. Use tools like HootSuite to schedule your posting content. It’s super easy to connect your social media accounts and all your social media channels in one place.

Eighteen. Video, Video & More Video – Video is not just for YouTube anymore. Facebook, Instagram, Twitter, and Pinterest all support video and all need to have attention to the video. Video is great for interacting with your audience and is one of the most effective social media strategies.

Nineteen. React quickly – In Social Media, customers have high expectations for a quick response – typically within an hour but at most a day.

Creating blog posts that help your customers understand your industry is a surefire way of building trust and one of the best-kept secrets when it comes to social media marketing tips. Don’t be afraid to go left field with your content, think about topics that your audience will find funny, engaging and associated with your brand values.

Growing a social media presence requires a combination of consistency, creativity, and genuine engagement. Remember always to stay authentic to your brand voice and values, and prioritize value delivery over promotional content, which ultimately will resonate with your target audience better.

If you need help managing your social media we can definitely help you grow your social media footprint and brand awareness, just get in touch to discuss.