
Product feed data. Optimised for shopping success.
We were optimising Google Merchant Centre product feeds before feed optimisation became a ‘thing’.
Our service.
Data quality matters. The product information that you provide to Google needs to be accurate and complete. It is undeniably the most important contributing factor to your Shopping Ad Rank. We take your feed data to a whole new dimension, utilising required product fields to the fullest extent and capitalising on optional fields to enrich each and every product.
Our software sits as the link between your raw data and Google Merchant Center and this is where your product data is secured, optimised and pushed to Google multiple times per day. Once we’ve assessed optimisations for chosen product types, we’ll automate on-going product optimisations for new items added to the same category. Ensuring consistent, accurate and search friendly data, every time. And allowing you to focus on the areas of your business that matter most.