what is the meaning of ppc

What is the meaning of ppc?

PPC stands for “Pay-Per-Click”.

PPC stands for “Pay-Per-Click”.

In very simple terms, PPC is an online advertising model where advertisers pay a fee each time someone clicks on their ad. It is a way of buying visits to a website rather than earning those visits organically, which you can improve by using SEO as a way to improve your keyword rankings.

For example, when you see ads at the top or bottom of a search engine results page (like Google), and you click on one of those ads, the advertiser pays a small fee to the search engine.

The goal of PPC advertising is to drive targeted traffic to a website or landing page, and advertisers only pay when a user takes the specific action of clicking on their ad.

PPC is commonly used in search engine advertising, display advertising, social media advertising, and other online platforms where advertisers bid on ad placement, targeting specific keywords or audience demographics. It can be an effective way for businesses to reach their target audience and drive potential customers to their websites.

What is the meaning of PPC in SEO?

PPC Management & Paid Search ManagementSEO focuses on optimizing a website’s content and structure to improve organic search engine rankings without direct payment for clicks. PPC is like an on-off switch for driving traffic to your website, whereas, organic search results are listed each time the user enters a search term, without you having to pay.

Being able to generate organic traffic is a long-term strategy that requires content marketing and search engine optimization, SEO for short.

Pay per click PPC marketing has its pros and cons, Google ads / PPC ads can be hard to manage, especially if you have tight marketing budgets, where most people fall down is their tracking of conversion rate, whilst it’s great to get clicks, what’s the point if you can’t convert them to customers.

That’s where we come in and help you build the right funnel to deliver results and grow your business.


Here at ality, as a digital marketing agency, we can create a marketing strategy for you, and manage your PPC campaigns, social media advertising and Google Adwords campaigns, just get in touch to discuss.