What is the meaning of ppc?

For example, when you see ads at the top or bottom of a search engine results page (like Google), and you click on one of those ads, the advertiser pays a small fee to the search engine.

The goal of PPC advertising is to drive targeted traffic to a website or landing page, and advertisers only pay when a user takes the specific action of clicking on their ad.

PPC is commonly used in search engine advertising, display advertising, social media advertising, and other online platforms where advertisers bid on ad placement, targeting specific keywords or audience demographics. It can be an effective way for businesses to reach their target audience and drive potential customers to their websites.

SEO focuses on optimizing a website’s content and structure to improve organic search engine rankings without direct payment for clicks. PPC is like an on-off switch for driving traffic to your website, whereas, organic search results are listed each time the user enters a search term, without you having to pay.

Being able to generate organic traffic is a long-term strategy that requires content marketing and search engine optimization, SEO for short.

Pay per click PPC marketing has its pros and cons, Google ads / PPC ads can be hard to manage, especially if you have tight marketing budgets, where most people fall down is their tracking of conversion rate, whilst it’s great to get clicks, what’s the point if you can’t convert them to customers.

That’s where we come in and help you build the right funnel to deliver results and grow your business.

Here at ality, as a digital marketing agency, we can create a marketing strategy for you, and manage your PPC campaigns, social media advertising and Google Adwords campaigns, just get in touch to discuss.