Maximise your cross-channel impact by exploring audio advertising. Audio content is streamed in different contexts throughout the day, so it’s important to know how to measure the success of this format. Don’t overemphasise clicks or compare it to other non-audio formats such as Search advertising, instead focus on unique reach and the frequency of ad serving to ensure your target audience hear your message, loud and clear.
Need a little extra help? Our team can help refine your message and arrange a voice over artist that meets the needs of your brand. We can handle the creative for you too, helping to define the script, keeping your message short and to the point for maximum effect. We typically recommend audio that consists of between 55-75 words for a 30 second ad and we highly recommend using the opening line to introduce your business and the purpose of your ad before anything else.
"Ality manage the paid social and Google activity for our campaign 'There's A Beer For That'. They are professional and smart, increasing our reach and reducing our effective costs. They've done this through a smart data-led approach to content, codifying and optimising everything we do. We've been extremely impressed with their delivery and value."Jack Daniel, Beer & Pub
"Impressive understanding of our business and this is reflected in excellent paid search performance. They couple this with high standards of client service. I would happily recommend."Neil Scaife, Urban Exposure PLC
"Barry M is the UK's leading make up brand. Working with Ality is always a pleasure and we're delighted with the results we're achieving together. Highly recommended... unless of course you're another leading make up brand in which case, they're rubbish."Matthew Sweetapple, Barry M Cosmetics
"Ality have impressed with their knowledge in the digital marketing space. The team listened patiently to our evolving requirements and really demonstrated that they care about the success of my business too. They are professional, creative and come highly recommended if you’re looking for help with your digital marketing strategy."Daniel Coomber, Move Space London