We view social media marketing as an entirely separate entity to community management. Picture this: you have built up your brand from the ground and it’s pretty awesome, you have established a great fanbase that love your product. Mission accomplished. Wrong. The fun doesn’t stop there. Your next challenge is to retain the community you have created and build on it further. This doesn’t just mean the odd post on Instagram. The clue is in the name; it is essential that your brand communicates with its fanbase.
The competition to be seen and heard on social is fierce, it is easy for your brand to fall into the sea of ‘every other brand’, simply becoming a small fish in a very large pond. We know you don’t want that for your business. Here’s where we come along. Our team of social media queens will immerse themselves in your industry, keeping up to date with relevant trends as well as leading the industry conversation. We do this by listening to your audience, providing prompt and effective online customer service as well as sharing some beautiful content.
Your fanbase is incredibly receptive to this level of communication. This personalisation encourages those interested in your business to become longterm brand advocates that are more likely to convert. And it just so happens that we are great at achieving this.
"Ality manage the paid social and Google activity for our campaign 'There's A Beer For That'. They are professional and smart, increasing our reach and reducing our effective costs. They've done this through a smart data-led approach to content, codifying and optimising everything we do. We've been extremely impressed with their delivery and value."Jack Daniel
"Impressive understanding of our business and this is reflected in excellent paid search performance. They couple this with high standards of client service. I would happily recommend."Neil Scaife
"Barry M is the UK's leading make up brand. Working with Ality is always a pleasure and we're delighted with the results we're achieving together. Highly recommended... unless of course you're another leading make up brand in which case, they're rubbish."Matthew Sweetapple