Our fully mobile optimised campaigns are the key to success for brands looking to conquer users on the go with compelling ad campaigns. We give consideration to all aspects of the campaign, from mobile optimised search ads with adjusted creative to mobile-specific ad extensions that deliver the most relevant information to users. In practical terms, this might mean enabling location extensions to show your ads with a map, your address, or the distance to your business. This helps people get an immediate idea of your store location, so they can easily find and visit your business. Beyond this, we might recommend call extensions as these have been proven to increase mobile clickthrough rates by 4-5%.
Remember, there’s more to it than simply optimising ad delivery. You need to give equal attention to your website experience on mobile. Your landing page plays a big part in turning clicks into customers. Speed and relevancy remain as important here. If you’ve not yet explored mobile optimisation, we suggest you start with a simple check to see if your website is mobile-friendly, our team would be happy to help here too.
We’ll reach your potential customers on mobile, the way that it should be done. Ensuring that their experience with your brand is just as easy as it would be on a desktop.
"Ality manage the paid social and Google activity for our campaign 'There's A Beer For That'. They are professional and smart, increasing our reach and reducing our effective costs. They've done this through a smart data-led approach to content, codifying and optimising everything we do. We've been extremely impressed with their delivery and value."Jack Daniel
"Impressive understanding of our business and this is reflected in excellent paid search performance. They couple this with high standards of client service. I would happily recommend."Neil Scaife
"Barry M is the UK's leading make up brand. Working with Ality is always a pleasure and we're delighted with the results we're achieving together. Highly recommended... unless of course you're another leading make up brand in which case, they're rubbish."Matthew Sweetapple