Data quality matters. The product information that you provide to Google needs to be accurate and complete. It is undeniably the most important contributing factor to your Shopping Ad Rank. We take your feed data to a whole new dimension, utilising required product fields to the fullest extent and capitalising on optional fields to enrich each and every product.
Our software sits as the link between your raw data and Google Merchant Center and this is where your product data is secured, optimised and pushed to Google multiple times per day. Once we’ve assessed optimisations for chosen product types, we’ll automate on-going product optimisations for new items added to the same category. Ensuring consistent, accurate and search friendly data, every time. And allowing you to focus on the areas of your business that matter most.
"Ality manage the paid social and Google activity for our campaign 'There's A Beer For That'. They are professional and smart, increasing our reach and reducing our effective costs. They've done this through a smart data-led approach to content, codifying and optimising everything we do. We've been extremely impressed with their delivery and value."Jack Daniel, Beer & Pub
"Impressive understanding of our business and this is reflected in excellent paid search performance. They couple this with high standards of client service. I would happily recommend."Neil Scaife, Urban Exposure PLC
"Barry M is the UK's leading make up brand. Working with Ality is always a pleasure and we're delighted with the results we're achieving together. Highly recommended... unless of course you're another leading make up brand in which case, they're rubbish."Matthew Sweetapple, Barry M Cosmetics
"Ality have impressed with their knowledge in the digital marketing space. The team listened patiently to our evolving requirements and really demonstrated that they care about the success of my business too. They are professional, creative and come highly recommended if you’re looking for help with your digital marketing strategy."Daniel Coomber, Move Space London