Keeping your brand at the top of Google search results. Pay per click advertising can be used to great effect in combination with other digital channels such as paid social and social media management. We build innovative PPC campaigns to get your online offering in front of the right people, at the right time. Whether you are looking to increase awareness, drive leads or achieve a revenue target, pay per click advertising can help.
With 91% of searches never progressing beyond the first page one of results, visibility on page one is more important than ever. So how does paid search even work? Essentially, the format enables businesses to feature prominently on the search results page when customers use Google or Bing to find products and services they need. We craft those little ads you see at the top of search results, which quickly give customers an idea of your brand’s unique selling points and why they should visit your website. And the good news is, we really do know it best.
Paid Search is great for driving results because it is intent-driven, meaning we reach customers that are actively seeking out your offering. As Paid Search is charged on a pay-per-click basis, we care about the quality of the clicks; therefore, we’ll only target people who will be able to enjoy and reach your product or service, and exclude those unlikely to convert. You’re only ever charged when someone clicks through on your ad and not based on the frequency of your ad appearing in results. So whatever your budget, there really is no reason not to be found.
"Ality manage the paid social and Google activity for our campaign 'There's A Beer For That'. They are professional and smart, increasing our reach and reducing our effective costs. They've done this through a smart data-led approach to content, codifying and optimising everything we do. We've been extremely impressed with their delivery and value."Jack Daniel
"Impressive understanding of our business and this is reflected in excellent paid search performance. They couple this with high standards of client service. I would happily recommend."Neil Scaife
"Barry M is the UK's leading make up brand. Working with Ality is always a pleasure and we're delighted with the results we're achieving together. Highly recommended... unless of course you're another leading make up brand in which case, they're rubbish."Matthew Sweetapple