Need to reach potential customers or gain more followers? Twitter ads position you in the here and now where you can take advantage of trending topics. Whatever your goal or experience, we’ll build a strategy to meet your needs. Because of the real-time nature of Twitter, the platform commands a different approach and brands needs to understand that not everything can be planned in advance. Testing is key and running different tweets and targeting criteria is the best way to find out what works best for your business and individual audiences.
With Twitter being the most conversational platform, their advertising excels when it comes to contextual keyword driven targeting, allowing advertisers to engage with specific topics of conversation. Alongside keywords, targeting options exist to reach the right audiences based on interests, geography, gender, device, or users similar to your followers.
"Ality manage the paid social and Google activity for our campaign 'There's A Beer For That'. They are professional and smart, increasing our reach and reducing our effective costs. They've done this through a smart data-led approach to content, codifying and optimising everything we do. We've been extremely impressed with their delivery and value."Jack Daniel
"Impressive understanding of our business and this is reflected in excellent paid search performance. They couple this with high standards of client service. I would happily recommend."Neil Scaife
"Barry M is the UK's leading make up brand. Working with Ality is always a pleasure and we're delighted with the results we're achieving together. Highly recommended... unless of course you're another leading make up brand in which case, they're rubbish."Matthew Sweetapple