We utilise social channels to help meet real-life business objectives. We make social media pay, ensuring your budget works as hard as you do. With campaigns across Facebook, Instagram, Twitter, Snapchat and LinkedIn, you can reach audiences that may have otherwise never discovered your brand.
Let us build your perfect audience, we can build up a picture of who they are, what their needs, wants, interests and online behaviour is like. We’ll study your existing audience data to understand their demographic, interests and online behaviours. Using this information, we create campaigns that we know will reach them on a personal level. Positioning your product, service or message in a way that will immediately resonate. We’ll work together to establish suitable benchmarks and use key metrics to track performance, sharing the data that matters most to you. Success can be measured based on leads and sales volumes or on social signals such as likes, comments and shares.
We are a cross-channel agency, so we work closely with other marketing channels such as paid search, display to compare learnings and discuss upcoming campaigns, working so closely with the other departments means that we can ensure the most efficient digital strategy.
"Ality manage the paid social and Google activity for our campaign 'There's A Beer For That'. They are professional and smart, increasing our reach and reducing our effective costs. They've done this through a smart data-led approach to content, codifying and optimising everything we do. We've been extremely impressed with their delivery and value."Jack Daniel
"Impressive understanding of our business and this is reflected in excellent paid search performance. They couple this with high standards of client service. I would happily recommend."Neil Scaife
"Barry M is the UK's leading make up brand. Working with Ality is always a pleasure and we're delighted with the results we're achieving together. Highly recommended... unless of course you're another leading make up brand in which case, they're rubbish."Matthew Sweetapple