With a staggering user base and a developing ad offering, there’s no question that brands looking to break into the Chinese market need to consider WeChat as their platform of choice. What started as a social messaging app has, over time, developed into an everything app. In the first instance, our team can help you to setup and verify your WeChat official account and we’ll then take you through the various advertising options, which we explain in a little more detail below.
There are a range of ad formats available and on the surface these are comparable to those available on other social media networks. Formats include WeChat moments ads, essentially ads that appear within a user’s timeline. Banner advertising is also possible and these share close similarities to traditional display advertising, the standard ad units available on WeChat feature at the bottom of messages written by WeChat Official Accounts. KOL banner ads were more recently introduced and this format enables advertisers to collaborate with WeChat Official Account holders to agree on ad delivery, cost per views and the message. Understandably this format is more expensive and
In addition to specific paid campaigns, we recommend that brands also post original and useful content on WeChat to organically grow WeChat follower, another area where we can assist your in-house teams. Beyond this, it’s also possible to engage with influencers and opinion leaders to deliver promotional messaging to their audiences.
"Ality manage the paid social and Google activity for our campaign 'There's A Beer For That'. They are professional and smart, increasing our reach and reducing our effective costs. They've done this through a smart data-led approach to content, codifying and optimising everything we do. We've been extremely impressed with their delivery and value."Jack Daniel
"Impressive understanding of our business and this is reflected in excellent paid search performance. They couple this with high standards of client service. I would happily recommend."Neil Scaife
"Barry M is the UK's leading make up brand. Working with Ality is always a pleasure and we're delighted with the results we're achieving together. Highly recommended... unless of course you're another leading make up brand in which case, they're rubbish."Matthew Sweetapple