We take a performance first approach to programmatic display campaigns. First we look to understand your target audience profile using a combination of first and third-party data. We then build campaign audiences that take these traits into account, giving consideration to the user age, gender and demographic.
We ensure greater relevance by layering these data sets with additional targeting. This would typically include looking at in-market audiences i.e. users showing a propensity take action. In addition, we would also target a network of contextually relevant website placements and explore options for topic targeting where we reach users reading relevant content. Post-launch we undertake phased optimisation over time, moving spend to days/times that deliver success. These campaigns will be supported by a robust remarketing strategy, serving sequential messaging to users based on various factors i.e. time since their last visit, interaction with the website and content viewed. Ultimately, ensuring we reach the right user, in the right context, at the right time.
"Ality manage the paid social and Google activity for our campaign 'There's A Beer For That'. They are professional and smart, increasing our reach and reducing our effective costs. They've done this through a smart data-led approach to content, codifying and optimising everything we do. We've been extremely impressed with their delivery and value."Jack Daniel
"Impressive understanding of our business and this is reflected in excellent paid search performance. They couple this with high standards of client service. I would happily recommend."Neil Scaife
"Barry M is the UK's leading make up brand. Working with Ality is always a pleasure and we're delighted with the results we're achieving together. Highly recommended... unless of course you're another leading make up brand in which case, they're rubbish."Matthew Sweetapple