How To Use Pinterest To Drive Traffic To Your Website

First and foremost, it’s crucial to grasp why Pinterest stands out. Unlike most platforms where personal interactions are the mainstay, Pinterest functions more like a visual search engine. People flock here seeking inspiration, solutions, and fresh ideas.

For any brand or website owner, this translates to an opportunity to position your content aligned with user interests.

You should not appear self-promotional while pinning your own content, however, when you are pinning 20 images per day, one or two pins from your own site is tolerable. If a group has a following of 5000 and only two per cent of people actually click your image pin, that’s still 100 visitors – not a bad output for a two-minute strategy.

To channel authentic and quality traffic to your website, it’s imperative that your pins aren’t merely attractive but also valuable and pertinent. Here’s how:

– High-Quality Images. Initiate with a vibrant, relevant image that aptly represents your content.

– Optimized Descriptions. Pinterest SEO is real! By tailoring your descriptions based on popular user searches, your pins become more discoverable.

– Calls to Action. Embed CTAs like “Learn more” or “Find out how,” to enhance your click-through rates.

– More Screen Time – Taller images occupy more vertical space on users’ feeds, giving your content a longer visibility duration as users scroll through.

– Detailed Storytelling – Taller pins allow for layered storytelling. Whether it’s a step-by-step recipe, a fashion ensemble from top to toe, or a DIY craft progression, vertical imagery accommodates detail.

– Mobile-Friendly – With a significant chunk of Pinterest users accessing the platform via mobile, taller images, which fit snugly on mobile screens, ensure an optimal viewing experience.

– Aspect Ratio – Aim for an aspect ratio of 2:3. While Pinterest does allow for more extended pins, those that are too long might get truncated, losing their effectiveness.

– Quality Over Quantity – Ensure that the extended space doesn’t compromise on image quality. High-resolution, crisp visuals are paramount.

– Information Layout – For pins that convey information, such as infographics or tutorials, structure your content logically from top to bottom, ensuring smooth flow.

– Tools & Techniques – Several design tools, like Canva or Adobe Spark, offer templates specifically optimised for Pinterest. Utilising these can help ensure that your taller images are not just visually appealing, but also adhere to best practices.

Choosing the right phrases can be powerful for your brand. A research paper from Georgia Tech University studied about 2.9 million pins and 989,000 pinners to find out what words were most attractive to the common Pinterest user. These are some examples of a few that bring a majority of the traffic: DIY, unicode heart ( < 3), use, look, want, and need.

Boards are Pinterest’s answer to organizing chaos. By grouping related pins under thematic boards, you make it seamless for your followers to navigate through your content, be it DIY crafts, tech tutorials, or gourmet recipes.

With Pinterest’s rich analytics, understanding pin and board performance becomes a breeze. Regularly monitoring these metrics allows for real-time strategy tweaks, ensuring you always hit the mark.

Community is the lifeblood of Pinterest. Amplify your reach by repinning pertinent content, engaging with trending pins, and joining forces with platform influencers.

When organic strategies need a boost, Pinterest’s advertising options come to the rescue. Sponsored pins position your content front and centre, ensuring your target audience doesn’t miss it. This paid social media works nicely alongside traditional PPC campaigns.

Driving traffic to your website using Pinterest isn’t about sporadic pinning and hopeful wishes. It’s a blend of strategy, continuous engagement, and adaptive learning. With a thoughtful approach, Pinterest can easily become a cornerstone in your digital marketing arsenal, channelling engaged visitors right to your site’s doorstep.